At an early age he saw the power of credit or more so the effect of not having good credit. Growing up in a single mother household his mom could never secure an apartment due to her bad credit or even a decent car and he saw himself going from motels to hotels to his grandparents and uncles couches growing up and he saw his family struggle because of bad credit. He vowed he would make sure he built his credit so he wouldn’t have to suffer the same.

After investing in tons of courses, mentors, programs, etc. he finally found success working with Shawn building a business in the financial service space helping people with their own credit problems. Reuben had finally found something he was passionate about because he had seen his own family struggle with bad credit his whole life. It was this business model with a proven system from someone who had already made millions in the space that allowed Reuben to break his family out of financial struggles and begin to thrive.